A blog as a company’s hub of conversation
I used to be a PR in another life. Since I left agency life, the industry has undergone a dramatic reinvention. Once journalists were king and column inches proof positive of PR success. Now, companies...
View ArticleSocial media marketing: how the pros do it
Want to get an ROI on SMM? Learn from the Kings of the Social Media Jungle Social Media Examiner is a must read if you’re serious about social media marketing. The free online magazine helps...
View ArticleKerrrching! The social media pay off
ROI. That’s what the success of all marketing campaigns are measured by, right? And social media marketing is no exception. The cost of social media — mainly time, expertise and manpower — needs to...
View ArticleCosmo Blog Awards success
A quick note to say thank you to anyone that nominated my “other blog” — Small bust, Big heart for a Cosmo Blog Award… and to share the awesome news that your kind nominations paid off: Small bust, Big...
View ArticleHappy(ish) to dance to Cosmo’s tune
Cate Sevilla raises some good points about the Cosmo Blog Awards in her post: Dance, Blogger! Dance! And airs a few views that I have a different take on. For background, Cosmopolitan launched a Blog...
View ArticleI’m a Great Aunt for Aunt Bessie’s
Well it’s been a busy, family-expanding few weeks. I’m thrilled to announce that I’ve become a Great Aunt. Not literally, I might add (trying to preserve the impression of relative youth) — but I am...
View Article10, 9, 8: the coundown to The Ten Best begins
I’ve been working on a new website for a while and I am almost ready to launch it into cyberspace. It’s called The Ten Best and I am billing it as “The Essential Guide to The Best of Everything”. I’m...
View ArticleThe new agency:2 global site
Ever heard anyone say they are a social media “guru”? I suspect you probably have, as the label is getting some serious overuse. Self-proclaimed experts may be two-a-penny, but the real visionaries –...
View ArticlePerfect matchmaking at CareerCV
I like to be good value for money. So I was very pleased when Centaur hired me to write an email campaign for CareerCV, the CV portal for Marketing Week, Creative Review, Design Week, New Media Age and...
View ArticleWords sell
Words Sell. As straplines go, “Sex Sells” is better. But “Words Sell” is equally true and something that can get overlooked by folk that have a product or service they’re trying to shift. It might seem...
View Article
More Pages to Explore .....