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A blog as a company’s hub of conversation

I used to be a PR in another life. Since I left agency life, the industry has undergone a dramatic reinvention. Once journalists were king and column inches proof positive of PR success. Now, companies...

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Social media marketing: how the pros do it

Want to get an ROI on SMM? Learn from the Kings of the Social Media Jungle Social Media Examiner is a must read if you’re serious about social media marketing. The free online magazine helps...

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Kerrrching! The social media pay off

ROI. That’s what the success of all marketing campaigns are measured by, right? And social media marketing is no exception. The cost of social media — mainly time, expertise and manpower — needs to...

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Cosmo Blog Awards success

A quick note to say thank you to anyone that nominated my “other blog” — Small bust, Big heart for a Cosmo Blog Award… and to share the awesome news that your kind nominations paid off: Small bust, Big...

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Happy(ish) to dance to Cosmo’s tune

Cate Sevilla raises some good points about the Cosmo Blog Awards in her post: Dance, Blogger! Dance!  And airs a few views that I have a different take on. For background, Cosmopolitan launched a Blog...

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I’m a Great Aunt for Aunt Bessie’s

Well it’s been a busy, family-expanding few weeks. I’m thrilled to announce that I’ve become a Great Aunt.  Not literally, I might add (trying to preserve the impression of relative youth) — but I am...

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10, 9, 8: the coundown to The Ten Best begins

I’ve been working on a new website for a while and I am almost ready to launch it into cyberspace. It’s called The Ten Best and I am billing it as “The Essential Guide to The Best of Everything”. I’m...

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The new agency:2 global site

Ever heard anyone say they are a social media “guru”? I suspect you probably have, as the label is getting some serious overuse. Self-proclaimed experts may be two-a-penny, but the real visionaries –...

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Perfect matchmaking at CareerCV

I like to be good value for money. So I was very pleased when Centaur hired me to write an email campaign for CareerCV, the CV portal for Marketing Week, Creative Review, Design Week, New Media Age and...

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Words sell

Words Sell. As straplines go, “Sex Sells” is better. But “Words Sell” is equally true and something that can get overlooked by folk that have a product or service they’re trying to shift. It might seem...

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